Who are we?

We are a collective of skills and experience: strategists, project managers, designers and copywriters.

As The Brand Catalyst we incite activity to ignite brands.
We formulate strategic and creative solutions to make things happen.

We work primarily in the Middle East, Africa and Asia.

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Bahrain | Burma | China 
Egypt | India | Kuwait 
Lebanon | Mauritius | Nigeria 
Oman | Qatar | Saudi Arabia 
South Africa | UAE | UK

How do we define branding?

We believe that branding is the process of wrapping a simple, unique promise in a consistent experience.

So, who are we really?

Our core team:

Lawrence Flude

Education:
BA. HDE. MBA.

Roles:
Marketing and brand strategist.

Archetypes:
Explorer. Jester. Sage.

Expertise:
Creating structure out of chaos.
Translating business strategy into
simple pragmatic marketing and
brand strategy.

What matters:
Simplicity. Ideas. Solutions. Structure.
Stories. Variety. Distinction. Insight. Clarity. Logic. Optimism.

Other stuff:
Sporadic adventurer. Caffeine addict.
Aspiring stand-up comedian. Doting father and confused husband.

Contact Lawrence:

Clare Flude

Education:
Diploma in Graphic Design.
BBA.

Roles:
Creative Director.
Project Director.

Archetypes:
Creator. Magician.

Expertise:
Meeting ridiculous deadlines.
Understands the business side
of design. Thorough to a point
of insanity.

What matters:
Design. Detail. Reason. Precision.
Practical solutions. Relationships.

Other stuff:
Post-it note fanatic. Loves tea and
biscuits, documentaries, Apple and
being a mom. Doesn't understand
the 80/20 principle. Control freak.

Contact Clare:

 

Sanchari GHOSH

Education:
BBA. MBA.

Roles:
Marketing and
brand consultant.

Archetypes:
Explorer. Magician.

Expertise:
Blending analysis and creativity
to solve problems.

What matters:
Logic. Reason. Order. Truth. Authenticity.
Transparency. Accuracy. Result.

Other stuff:
Doodler. Information junkie. Hates losing
more than loves winning. Harsh critic of food and TV shows.

Contact Sanchari:

RONWYN HUGHES

Education:
B.Tech in Graphic Design.

Roles:
Brand and
communication designer.

Archetypes:
Magician. Sage. Innocent.

Expertise:
Transforming dreams, discussions
and strategies into engaging,
memorable and unique design.

What matters:
Creativity. Workmanship. Inspiration.
Perspective. Allure. Productivity. Balance.
Rapport. Peace.

Other stuff:
Loves Impressionist art. Calisthenics
enthusiast. Bookworm who enjoys anything by Malcolm Gladwell. Impatiently waiting for teleportation to become a reality.

Contact Ronwyn:

 

NADIA KRUGER

Education:
B.Com (Marketing and
Communication Management)

Roles:
Communication and
Brand Strategist.

Archetypes:
Creator. Explorer.

Expertise:
Exploring transformative ideas to
bring customer experience to life
for long-term brand success.

What matters:
Relentless curiosity.
Uncompromising quality.

Other stuff:
Obsessed with avocadoes in all its forms.
Fear of mediocrity. Always customises
restaurant meals. Can’t resist a good war
film and has watched Lone Survivor more
than any human would deem normal.

Contact Nadia:

Renata Jessiman

Education:
Diploma in Visual Communication
(Graphic design)

Roles:
Branding and
communication design.

Archetypes:
Creator. Jester. Explorer. Caregiver.

Expertise:
Master of actualising words into
visual splendor. Bring brands to life
by evolving strategy into vibrant,
thought-provoking design.

What matters:
Concept. Beauty. Relevance. Purpose.
Originality. Detail. Execution. Simplicity.
Journey. Destination. Pride. Success.

Other stuff:
Innate feeling of wanderlust. Thrill-seeking
fire dancer. Aspiring oil painter. Crossfit
enthusiast and socialite. Persian cat and
French Bulldog lover.

We wanted to create a company that is both fun to work with (for our clients), and fun to work at (for us). That's creative, thoughtful and grounded. A company that focuses on solving challenges in interesting and surprising ways.


So we created Fludium, element 119, a man-made catalyst that ignites brands.

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